Articles on: Brands

Instagram Partnership Ads

Partnership ads allow advertisers to run ads with creators, brands, and other businesses.


Both the advertiser and creator (partner) accounts will appear in the ad header, leveraging the audience from both accounts to improve rankings and performance.


Benefits of collaborative content:


  • Collaborate with creators to create more authentic, engaging content and more effective ads.


  • Ability to run ads from your account and a creator's account to reach new audiences.


  • Access statistics on ad performance in Ads Manager.



To create a partnership ad with an ad code in Meta Ads Manager:



  1. Go to Ads Manager and create an ad.


  1. Choose a goal that supports your partnership ad.


  1. At the ads settings, select budget, schedule, audience, placements, optimization, and delivery.


Click Next.


  1. In audience, you can choose to use the creator's audience.


  1. Turn on "Partnership Ad."


  1. Click Enter partnership ad code, then paste the code.


Note: The first identity will be filled with the creator (partner) name automatically, while the second identity will be filled with your account. If you have multiple accounts, you will need to select the second identity.


  1. Click Done.


  1. Finish setting up your ad, and select the call to action and destination. Click Publish.


Once you've finished creating your ad, Meta will review it and send you a notification when it's approved.



You won't be able to manage or delete any likes or comments on the promoted post until your partnership ad is live.

Updated on: 21/02/2024