Glossary

Shorten URL's: Convert the URL to a shortened text that leads to the same site and allows you to measure the number of clicks.
Scheduled (proposals): Influencer proposals that have been approved by the brand and are awaiting their date and time to be posted.
Brief: Campaign description for the influencers, where you specify what they must do.
Campaign: The section where collaboration with the influencers takes place; it has its own brief and budget..
Canceled (posts): Invitations where the influencer rejects participation with the brand.
Comments: Number of people (users) that made comments on the influencer's post for your campaign.
Cost: Money spent in the platform. It could be the individual cost of a participation or the total cost of a campaign. Only successful participations are considered as 'cost'.
CPC: Cost per Click. The cost divided by the number of clicks generated per post, for posts that were successfully completed. Only applies to posts with shortened URLs.
CPE: Cost per Engagement. The cost divided by the engagements received per post, for posts that were successfully completed.
CPM: Cost per Thousand. The cost divided by the thousands of followers reached per post that were successfully completed.
CPP: Cost per Post. The cost divided by the number of posts that were successfully completed.
Frozen Credit: Credit for influencers who agreed to participate and are in the process of participating.
Credit Spent: Credit used for successful participation of influencers in the campaign.
Performance: Results obtained by the influencers' posts in your campaigns.
Credit Distribution: The way in which credit is distributed at each step of the influencer's participation process in one of your campaigns.
Engagement rate: The total engagements generated divided by the number of followers of the influencer.
Engagements: The number of likes, comments, shares and clicks that your campaign's post has received.
Successful (participations): Participations where the influencer completed the participation process, and the posts were published in their social networks.
Completed (participations): Participations in your campaign that are ended after the influencer agrees to participate in it. They may be completed successfully or unsuccessfully.
Post flow: Number of participations at each stage of the influencer's participation process in one of your campaigns.
Hashtag: Tags that are defined to identify or group together communication. For example: #campaignname.
Influencer has ended their participation: The influencer has decided to end their participation before completing the process successfully.
Invitation: The proposal sent to the influencer to collaborate on your campaign.
Mentions (@): Write @ followed by the username of your page, this way if your audience clicks on it, it will take them to your social media page.
Private participation mode: Only influencers that you select and personally invite are able to participate in your campaign.
Public participation mode: Your campaign is visible for all users that meet the segments that you set.
Bid per post: The amount that will be deducted from your credit and budget, and that the influencer will receive for their participation in the campaign.
To approve (proposals): Number of proposals that are pending approval. You can approve or reject them.
To post (proposals): Number of messages that are ready to be posted.
To draft (proposals): Number of influencers that have agreed to participate in your campaign and must send proposals for you to approve.
Proposal Acceptance Percentage: the percentage of the total proposals sent to you by influencers that you approve.
Campaign Budget: Maximum credit that you will use for this campaign.
Remaining Budget: Budget that is still available for influencers to participate in your campaign.
Posts: Messages posted in social networks.
Views: Number of times the influencer's audience saw the video that was uploaded with one of the influencer's posts.
Followers: Number of profiles that subscribe to the content of a certain influencer on a social network. The term "Friends" is also used.
Average review time: The average time that you take to accept/reject the proposals of your influencers.
URL: Website address. Example: www.tupagina.com

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Actualizado el: 18/11/2020